What Went Wrong? How “Epoxy Flooring” Marketing Misleads Homeowners

Garage Floor CoatingEpoxy Flooring

The Mistake: Believing the Word Without Questioning the Product

Imagine a homeowner in Moosic preparing to sell their home. To boost curb appeal, they decide to coat the garage floor. After a quick search, they find a local company offering “epoxy flooring” with 1-day results. The price is competitive. The pictures look great. The decision feels easy.

But here’s the problem: the system isn’t epoxy at all.

It’s a 1-day polyurea or polyaspartic-only coating, advertised using the word “epoxy” because it sells. The company assumes most homeowners won’t know the difference—and in this case, they were right.

The Outcome: Faux “Epoxy Flooring” That Didn’t Last Through the Seasons

Initially, the coating looked fine. But by the time Pennsylvania’s cold, wet winter rolled in, trouble had begun. The floor started flaking and peeling at the edges. Moisture trapped below the coating caused bubbling in spots.

Why? Because polyaspartic (or polyurea), used as a base coat, isn’t designed for strong adhesion or moisture control. These coatings cure far too quickly, go down thinly, and lack the qualities of true moisture-mitigating coatings. The homeowner had trusted the term “epoxy flooring”—but that label didn’t reflect what was actually installed.

The Fix: Real Epoxy Flooring from East PA Garage Floor Coating

At East PA Garage Floor Coating, we use epoxy because it works. Our 2-day system begins with a 100%-solids, moisture-mitigating epoxy base coat that deeply penetrates and chemically bonds to the concrete, providing long-term strength and moisture mitigation. That’s followed by two 100%-solids polyaspartic topcoats for abrasion resistance, UV protection, and chemical durability.

This isn’t a branding gimmick. It’s a system that performs—season after season.

The Lesson: Real Materials Matter More Than Fast Marketing

If your garage floor doesn’t start with with a moisture-mitigating epoxy, it isn’t real epoxy flooring—no matter what the ad says.

Contact East PA Garage Floor Coating today for your free estimate. Don’t let a misleading label cost you twice. Choose the system that delivers what it claims.

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